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CF-02 · A multi-branch home services company

Twenty lead sources, one board, and a reply that does not wait for Monday

11.5K
leads handled
20+
sources unified
1
board instead of ten inboxes

The problem

Leads came from ads, listings, the website, and partners, each with its own inbox and its own habits. Nobody could see them all at once, and a lead that arrived after hours waited until someone looked.

What we built

  1. 01A unified lead board fed by more than 20 sources
  2. 02An AI SMS qualifier built on Claude that replies, asks the right questions, and hands off
  3. 03Attribution from lead source through to the booked job

What to take from it

Most lead problems are routing problems wearing a marketing costume.

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